Trade Marketing Manager
CapeTown
R 650 – 750 CTC pa
Main job function
Partner with marketing and commercial teams to effectively develop, deploy and embed Route to Consumer standards.
Develop appropriate action plans and provides functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
Continuously analyse channel data across multiple sources to manage and deliver Route to Consumer tracker.
Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
Advise Point of Sale Material (POSM) requirements by account and quantity.
Prepare detailed execution guidelines for all campaign activities.
Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
Monitor competitor activity and provide insights during the development phase of trade activity grids.
Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
Build effective working relationships with cross-functional teams and Principals
Qualifications
Relevant 3-year B Degree
Experience/Criteria
Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience.
Experience within an FMCG Sales environment would be advantageous.
Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams.
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks.
We will keep your CV on our database and contact you should you match the criteria of any other vacancies.